It's a phrase that irks Match

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Normal people don't feel the need to prove themselves. People say they're kind but unless they demonstrate that, it's meaningless. Covering too many bases is a particular bugbear of Ben England. Greg Hendricks echoes this complaint. His point is that far too many people put their likes as things that it's very rare to dislike.

But the problem is deeper than that for her. These stock traits are in so many profiles, I practically skip right over them. What matters is that you have met each other.

But it doesn't help them stand out from the crowd. Looking for my partner in crime Some people may even go as far as to specify they are after a Bonnie to their Clyde - or vice versa. The year-old marketing director was only on Guardian Soulmates for one month before he found his girlfriend. But it's not always advisable to advertise just how important apostrophe usage is to you. It's not enough to be average.

She is paid to rewrite people's dating profiles and this is one of the phrases she sees - and urges her clients to ditch - time and time again. It doesn't matter whether you met them in Waitrose in a club or on the internet.

On average, it suggests, people are two inches shorter than they say they are. But anyone who browses a few profiles will quickly become very familiar with a handful of phrases. Fisher says men lie about two things - their height and their salary. This is changing, Davis notes in the Huffington Post.

For example, rather than saying that you're funny, say something that you find funny. But the men's stated age range doesn't tell the full story.

But composing a profile that makes you sound fascinating and unique is harder than it sounds. This is an attempt to be light-hearted, says Doherty. It's boring and shows no creativity. It seems to be linked with intimacy and they don't have the imagination to come up with what is meaningful to them.

People say they're kindNormal people don't feel the need

It's a good idea to be suspicious of anyone who has to assert that they are normal. It's a phrase that irks Match.

In the process, millions of people will try to summarise their characters in just a few paragraphs. But trying to demonstrate one's sincerity very often appears contrived. She says people should avoid it.